Hello Kitty is a fictional cartoon character produced by Japanese company Sanrio in the 1970s. She was created and designed by Yuko Shimizu. She is depicted as a Japanese bobtail with a red bow, cat’s face and no mouse. Hello Kitty’s franchise includes a product line, apparel, toys, anime series, music and more. Hello Kitty was created in Japan but brought over to the US in 1975 and the craze started. Hello Kitty’s first appearance on a product was on a vinyl corn pose.
By 2010, hello Kitty became a world wide phenomenon and was worth over $6 Million US dollars. As of 2018, Hello Kitty is the second highest grossing franchise of all time, with estimated sales around $50 billion. Originally the brand was marketed towards children and preteen audiences, but in the 1990s Sanrio marketed more towards teens and adults. They did this as marketing the brand as a ‘retro brand’ and focused on selling products like computer cases and cell phone products to remind adults of their favorite childhood character. By 1999 Sanrio had Hello Kitty on 12,000 different products!
Today Hello Kitty products range from jewelry, to cafes, air planes and clothing. There are themed restaurants called Hello Kitty Sweets in Taipei, a Hello Kitty Diner in Australia and Hello Kitty Dim Sum in Hong Kong. including in Seoul and other locations in South Korea, Bangkok, Thailand, Adelaide, Australia, Irvine, California,and the Santa Anita Mall in California.
Nail art and Hello Kitty have gone hand in hand since the creation of Hello Kitty in the 1970s. There are hundreds of different styles and inspirations that you can do with Hello Kitty nail art – from stamps to stickers and bow embellishments too. Below are a few of our favorite Hello Kitty Nail Art designs we’ve found on Instagram.
Getting festive with 4th of July Hello Kitty Nails.